Corporate Brand: Taking Your House and Making it a Home

Think of your corporate brand as a home. The start to any structure is a solid foundation; in branding, this is the brand platform. A foundation is built upon quality materials to ensure your structure has a long and successful life. That foundation is also built on personal beliefs, values, and integrality. What will influence day-to-day operations in your home? What is acceptable or unexpectable behavior? What are the expectations for those within the structure? How will guests be treated? What are the ground rules? How will money, resources, and time be allocated?

 Then, to transform a structure into a house, you need a blueprint of walls, windows, and doors that identify your structure as a house rather than a business complex, school, or retail store. This is your visual approach.
 
And finally, your house needs curtains, furniture, landscaping, and décor to establish a tone, or a vibe. This is your editorial approach. Do you want your furniture to be modern with crisp and cleans lines? Do you want to establishing a welcoming environment with overstuffed furniture and lush carpets? Will your curb appeal be inviting and open or will it provide privacy and mystery?
 
Together, your foundation, your blueprint, and your vibe take a house and make it a home. Together, your brand platform, visual approach, and editorial approach take an organization and make it a brand.