A brand is an identifier. It is a powerful tool that allows an organization to tell its own story. It shapes perception and influences reputation. A brand is built on a foundation of a mission, vision, and values and is supported by actions, imagery, and language.
Hansen Public Relations develops a relevant and authentic brand management program for each client that produces higher levels of stakeholder engagement and brand awareness. Management of each client's corporate brand utilizes extensive communication and marketing strategies to distinguish their voice from others. Stakeholders quickly and accurately identify the brand, trust it as a primary source of information, and use the brand to further build loyalty, tradition, and interest within their own community.
Hansen Public Relations develops a relevant and authentic brand management program for each client that produces higher levels of stakeholder engagement and brand awareness. Management of each client's corporate brand utilizes extensive communication and marketing strategies to distinguish their voice from others. Stakeholders quickly and accurately identify the brand, trust it as a primary source of information, and use the brand to further build loyalty, tradition, and interest within their own community.
Brand Management Services
Clients may come to the Hansen Public Relations in any phase of brand development: design, implementation, or management.
DesignThe design phase includes a brand audit; mission, vision, and goal creation; logo design, refresh, and trademarking; and the creation of marketing and communication plans with a heavy emphasis on social media marketing.
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ImplementThe implementation phase includes applying marketing and communication plans, social media marketing monitoring and analysis, and establishing brand guidelines.
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ManageThe management phase includes vendor relations, oversight of brand guidelines, and, when applicable, trademark and licensing support.
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Gallery: Branded Materials & Resources
Review the samples of branded materials that we have created at Hansen Public Relations, as well as during our time working in education.
Testimonial
Whether you’ve decided to take on the monumental task of rebranding your organization or simply want to better protect your existing brand, Ms. Hansen is the resource you need. Not only does she understand the technical requirements of establishing and protecting a brand, she also embraces the fact that a good brand is the heart of an organization, which means understanding the emotions associated with that brand are just as important as adhering to industry standards.
- Heather, Director of Health, Safety, & Public Relations
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Hansen Public Relations is a public relations company that focuses on providing strategic communication, marketing, and brand management services to educational entities. We strive to protect the image, voice, history, and investment of educational entities while building brand awareness, trust, and support amongst their stakeholders. Our unmatched service and expertise in the often overlooked, and complex, education industry allow us to be an industry leader in educational public relations.
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