DesignThe design phase includes a brand audit; mission, vision, and goal creation; logo design, refresh, and trademarking; and the creation of marketing and communication plans with a heavy emphasis on social media marketing.
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ImplementThe implementation phase includes applying marketing and communication plans, social media marketing monitoring and analysis, and establishing brand guidelines.
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ManageThe management phase includes vendor relations, oversight of brand guidelines, and, when applicable, trademark and licensing support.
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Whether you’ve decided to take on the monumental task of rebranding your organization or simply want to better protect your existing brand, Ms. Hansen is the resource you need. Not only does she understand the technical requirements of establishing and protecting a brand, she also embraces the fact that a good brand is the heart of an organization, which means understanding the emotions associated with that brand are just as important as adhering to industry standards.
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Hansen Public Relations is a public relations company that focuses on providing strategic communication, marketing, and brand management services to educational entities. We strive to protect the image, voice, history, and investment of educational entities while building brand awareness, trust, and support amongst their stakeholders. Our unmatched service and expertise in the often overlooked, and complex, education industry allow us to be an industry leader in educational public relations.
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