Communication allows you to engage with stakeholders, whether internal stakeholders such as employees or external stakeholders such as families or community members. The communication that educational entities utilize today is very different than in the past; long gone are the days when the newspaper served as the primary source of information for the community. Instead, the newspaper has been joined by automated phone calls, text alerts, email, online gradebooks, and social media to keep stakeholders engaged in an organization. Additionally, communication can be, and should be, adapted to the individual needs of each stakeholder group. Thus, the pressure to communicate effectively and efficiently is at an all-time high for organizations. Hansen Public Relations has both the skills and the insight to diminish, and even eliminate, this pressure and ensure stakeholders feel informed, heard, and valued.
Communication Services
Social MediaWe can launch a social media account, create content for existing accounts, manage existing accounts, address fraudulent accounts, or market clients' offerings through various social media platforms.
Media RelationsOrganizations have incredible stories to be told... stories of resilience, achievement, excellence, and innovation. We can pitch such stories on clients' behalf to local and regional media outlets, write and disseminate press releases, and facilitate interview and publication schedules. If the circumstance arises where reputation management and crisis response are needed, we can assist in drafting official responses.
Communication PlansUtilizing the RPIE method (research, planning, implementation, and evaluation), we create a comprehensive communication plan for bond referendums, enrollment, construction projects, school closings, and other events that warrant customized and consistent messaging for various stakeholder groups.
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Publications We can design, write, and produce an annual report, newsletter, letter, press release, invitation, handbook, or any other publication that clients may need for internal or external audiences. All publications are customized to represent each client's unique needs and brand.
PresentationsWe can design, write, and produce a presentation in various platforms, incorporating industry and presentation best practices for a seamless and effective communication tool. All presentations are customized to represent each client's unique needs and brand.
Website Content & DesignWith experience designing hundreds of webpages for public education, we can give clients' current website a refresh or assist in a rebuild from the ground up. If a site and its subsequent pages are in order, we can draft new content or edit existing content to ensure the site is accessible, reliable, and relevant.
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Gallery: Communication Materials & Resources
Review the samples of communication materials that we have created at Hansen Public Relations, as well as during our time working in education.
Testimonial
Does your school or district have an innovative program you want to showcase? How about a controversial decision that needs to be explained? Regardless of the situation, Hansen Public Relations has the tools and experience to communicate the right information to the right people at the right time. From official news releases and articles to fun social media posts and everything in between, you won’t regret having HPR help tell your story!
- Heather, Director of Health, Safety, & Public Relations
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Hansen Public Relations is a public relations company that focuses on providing strategic communication, marketing, and brand management services to educational entities. We strive to protect the image, voice, history, and investment of educational entities while building brand awareness, trust, and support amongst their stakeholders. Our unmatched service and expertise in the often overlooked, and complex, education industry allow us to be an industry leader in educational public relations.
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