What is a Communication Audit?
A communication audit uses research to assess the systemic communication, marketing, and branding efforts of an organization and to identify the impact of these efforts on various stakeholder groups. The audit begins with a review of sample materials used throughout the organization to communicate with various stakeholder groups. Concurrently, the process for gathering qualitative and quantitative research begins with the use of interviews, surveys, focus groups, exit/entrance surveys, demographic data, and industry and national data trends. A final report includes key findings from both the review and research processes, as well as recommendations for the development, implementation, and evaluation of a communications program.